Practical & hands-on help, advice, support & consultancy for ecommerce & online marketing.
Who We Are
Audient Commerce is founded and led by Paul McDermott, a multichannel retail and marketing professional with decades of exceptional experience in building and growing online businesses.
Paul has performed several roles in some of the most famous and well-known brands and retailers in the UK, including Ecommerce & Marketing Director at Cotswold Oudoor, Ryman and MuscleFood and Snow+Rock.
He has access to a wide professional network that covers the full spectrum of ecommerce, multichannel retail and online marketing.
What We Do
We provide practical and hands-on advice, support, consultancy and management for a range of ecommerce and retail services, for brands and retailers of any size.
Skills & areas of expertise:
• website build & replatform project management
• trading, promotional, calendar planning
• customer lifecycle strategies
• multichannel retail strategy & tactics
• acquisition, engagement and retention tools
• customer economics
• profitable performance marketing
• store & online customer experience
• CX, UX and customer journeys
• supplier & technology selection
• people development, training, coaching & mentoring
• fractional leadership, interim support & consultancy
• Shopify, Magento, WordPress, Klaviyo, Google & more
How We Work
The goal is simple: to help brands and retailers improve performance through sustainable and profitable activity.
We will quickly review your performance and provide an open & transparent action plan, with recommendations for changes and improvements.
Audient can help with projects, fractional leadership, interim & gap-fill support, and retained consultancy services — and we ensure that your team is fully involved in all work to provide internal continuity.